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| Criterion |  Product Discovery Opportunity Interview |  UX Research Usability Testing |
|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. |
Complexitysame | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-2 h je Session |
Participantsdifferent | 5-12 Interviews | Based on research question |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Usability Issues, Severity List, Recommendations |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ValidationUXPrototype |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
