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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Test Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 20-35 min | 45-75 min |
Participantsdifferent | 5-12 Interviews | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Test Card with a pre-set threshold | Test Matrix, Test Plan |
Tags1 shared | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryOptions |
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