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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Problem Interview |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 30-60 min je Interview | 45-90 min |
Participantsdifferent | 5-12 Interviews | 5-12 Interviews | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation | OutcomesStrategyBehaviorPlanning |
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