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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Problem Interview |  Knowledge Modeling Concept Mapping |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 30-60 min je Interview | 1-2 h |
Participantsdifferent | 5-12 Interviews | 5-12 Interviews | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation | KnowledgeConceptsMappingSensemaking |
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