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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Problem Interview |  Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 30-60 min je Interview | 60-120 min |
Participantsdifferent | 5-12 Interviews | 5-12 Interviews | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation | ArchitectureCommunicationStakeholdersCanvas |
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