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| Criterion |  Product Discovery Opportunity Interview |  UX Research Personas |  Decision Making Argument Mapping |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-3 Tage | 1-3 h |
Participantsdifferent | 5-12 Interviews | Internes Team | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | SensemakingDecisionRationale |
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