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| Criterion | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery MVP Test Matrix | ![]() Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 45-75 min | 20-35 min |
Participantsdifferent | 5-12 Interviews | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Test Matrix, Test Plan | Test Card with a pre-set threshold |
Tags1 shared | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |
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