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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
MediumLowMedium
Timedifferent
30-60 min je Interview15-45 min30-60 min je Interview
Participantsdifferent
5-12 Interviews1-105-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesMind Map, Topic Clusters, Open QuestionsProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
BrainstormingIdeasMappingStructureFacilitation
DiscoveryInterviewsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test