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| Criterion |  Product Discovery Opportunity Interview |  Facilitation Mind Mapping |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 15-45 min | 1-3 Tage |
Participantsdifferent | 5-12 Interviews | 1-10 | Internes Team |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Mind Map, Topic Clusters, Open Questions | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | BrainstormingIdeasMappingStructureFacilitation | ResearchCustomerSynthesis |
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