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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumLowMedium
Timedifferent
30-60 min je Interview15-45 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews1-102-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesMind Map, Topic Clusters, Open QuestionsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
BrainstormingIdeasMappingStructureFacilitation
DiscoveryOutcomesExperimentsOpportunity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning