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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.
Complexitydifferent
MediumLow
Timedifferent
30-60 min je Interview15-45 min
Participantsdifferent
5-12 Interviews1-10
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesMind Map, Topic Clusters, Open Questions
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
BrainstormingIdeasMappingStructureFacilitation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration for Problem Interview
Product Discovery
Problem Interview