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| Criterion | ![]() Product Discovery Opportunity Interview | ![]() Knowledge Modeling Knowledge Mapping | ![]() Decision Making Argument Mapping |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-3 h | 1-3 h |
Participantsdifferent | 5-12 Interviews | 3-12 | 1-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Knowledge Map, Critical Knowledge Areas, Transfer Plan | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | KnowledgeMappingRisk | SensemakingDecisionRationale |
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