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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.
Complexitysame
MediumMedium
Timedifferent
30-60 min je Interview1-3 h
Participantsdifferent
5-12 Interviews3-12
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesKnowledge Map, Critical Knowledge Areas, Transfer Plan
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
KnowledgeMappingRisk
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview