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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Kano Model |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-2 Tage | 20-35 min |
Participantsdifferent | 5-12 Interviews | 10-50 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Kano Matrix, Feature Classes, Priority Themes | Test Card with a pre-set threshold |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SatisfactionPrioritizationCustomer | ExperimentsValidationDiscoveryHypothesis |
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