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| Criterion | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery Kano Model | ![]() Product Discovery Learning Card |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-2 Tage | 25-40 min |
Participantsdifferent | 5-12 Interviews | 10-50 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Kano Matrix, Feature Classes, Priority Themes | Learning Card with evidence and next action |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SatisfactionPrioritizationCustomer | ExperimentsValidationDiscoveryLearning |
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