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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.
Complexitydifferent
MediumLow
Timedifferent
30-60 min je Interview30-60 min
Participantsdifferent
5-12 Interviews2-10
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesIceberg Worksheet, Pattern Notes, Intervention Ideas
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Systems thinkingRoot causePatterns
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree