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| Criterion |  Product Discovery Opportunity Interview |  Knowledge Modeling IBIS |  Knowledge Modeling Knowledge Mapping |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-3 h | 1-3 h |
Participantsdifferent | 5-12 Interviews | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Issue Map, Positions, Argument Notes | Knowledge Map, Critical Knowledge Areas, Transfer Plan |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | RationaleKnowledgeDecision | KnowledgeMappingRisk |
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