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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Experiment Canvas |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 30-60 min | 1-3 h |
Participantsdifferent | 5-12 Interviews | 1-5 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Completed Experiment Canvas, Success Metric | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryHypothesis | JourneyCustomerService designCanvas |
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