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| Criterion |  Product Discovery Opportunity Interview |  Facilitation Expectation Mapping |
|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. |
Complexitydifferent | Medium | Low |
Timedifferent | 30-60 min je Interview | 45-90 min |
Participantsdifferent | 5-12 Interviews | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Expectation Map, Alignment Notes, Agreements |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | AlignmentStakeholdersTeam |
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