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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitysame
MediumMedium
Timedifferent
30-60 min je Interview60-120 min
Participantsdifferent
5-12 Interviews2-8
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Theory of ConstraintsAssumptionsSystems thinking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Problem Interview
Product Discovery
Problem Interview