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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.
Complexitydifferent
MediumHighMedium
Timedifferent
30-60 min je Interview4-5 Tage1-2 h je Session
Participantsdifferent
5-12 Interviews5-8Based on research question
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesPrototype, Test Findings, Decision RationaleUsability Issues, Severity List, Recommendations
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Design sprintPrototypeValidationInnovation
ValidationUXPrototype
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Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking