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| Criterion |  Product Discovery Opportunity Interview |  Delivery Communication Plan |  Product Discovery Problem Interview |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 45-90 min | 30-60 min je Interview |
Participantsdifferent | 5-12 Interviews | 2-6 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Communication Plan, Channel Matrix, Message Cadence | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | CommunicationStakeholdersDeliveryPlanning | DiscoveryInterviewsValidation |
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