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| Criterion |  Product Discovery Opportunity Interview |  Facilitation Alignment Mapping |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-2 h | 1-2 h |
Participantsdifferent | 5-12 Interviews | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Alignment Map, Open Issues, Decision Questions | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | AlignmentStakeholdersStrategyFacilitation | StrategyDecisionAssumptionsHypothesis |
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