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Criterion
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowLow
Timedifferent
45-75 min1-5 Tage25-40 min
Participantsdifferent
2-8Nutzertraffic1-5
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Test Matrix, Test PlanInterest Metrics, Conversion Signal, Learning NoteLearning Card with evidence and next action
Tags2 shared
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryLearning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment