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Criterion
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
45-75 min1-2 h Setup, laufend1-5 Tage
Participantsdifferent
2-82-6Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Test Matrix, Test PlanOpportunity Solution Tree, Experiment Backlog, Learning LogInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
ExperimentsValidationDiscoveryOptions
DiscoveryOutcomesExperimentsOpportunity
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card