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| Criterion |  Product Discovery MVP Test Matrix |  Growth A/B Testing |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 45-75 min | 1-4 Wochen | 1-3 h |
Participantsdifferent | 2-8 | 1-6 | 1-5 |
Formatdifferent | Workshop | Async | Async |
Outputdifferent | Test Matrix, Test Plan | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ExperimentsValidationDiscoveryOptions | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth |
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