View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation Morphological Analysis |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 45-60 min |
Participantsdifferent | 2-8 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | IdeationInnovationCreativity | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
