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Criterion
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h45-60 min45-75 min
Participantssame
2-82-82-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Morphological Box, Concept Combinations, Idea ShortlistAssumption map, Test backlog, Risk rankingTest Matrix, Test Plan
Tagsno overlap
IdeationInnovationCreativity
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test