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Criterion
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitysame
LowLow
Timedifferent
15-45 min30–60 min per interview
Participantsdifferent
1-101 participant per interview
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Mind Map, Topic Clusters, Open QuestionsInterview Notes, Themes, Insight Summary
Tagsno overlap
BrainstormingIdeasMappingStructureFacilitation
QualitativeResearchCustomerDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop