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| Criterion |  Facilitation Mind Mapping |  Product Discovery Opportunity Interview |  Product Discovery Problem Interview |
|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-45 min | 30-60 min je Interview | 30-60 min je Interview |
Participantsdifferent | 1-10 | 5-12 Interviews | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation |
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