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Criterion
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
LowMediumMedium
Timedifferent
25-40 min2-4 h1-2 Wochen pro Iteration
Participantsdifferent
1-54-102-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Learning Card with evidence and next actionJourney Map, Pain-point List, Opportunity BacklogPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
ExperimentsValidationDiscoveryLearning
JourneyServiceService design
ExperimentsValidationDiscoveryAssumptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test