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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
Wochen bis Monate je Lernzyklus45-90 min1-5 Tage
Participantsdifferent
2-83-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionImpact Map, Outcome Hypotheses, Delivery OptionsInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
LeanStartupValidationMVP
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping