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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
MediumMediumLow
Timedifferent
Wochen bis Monate je Lernzyklus45-90 minStunden bis wenige Tage
Participantsdifferent
2-83-81-4
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionImpact Map, Outcome Hypotheses, Delivery OptionsPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
LeanStartupValidationMVP
OutcomesStrategyBehaviorPlanning
ValidationDemandMVP
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning