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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMedium
Timedifferent
Wochen bis Monate je Lernzyklus1-5 Tage45-75 min
Participantsdifferent
2-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tags1 shared
LeanStartupValidationMVP
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test