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| Criterion |  Innovation Lean Startup |  Innovation Brainwriting |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 15-30 min | 1-5 Tage |
Participantsdifferent | 2-8 | 3-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Idea sheets, Expanded concepts, Prioritized list | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | LeanStartupValidationMVP | BrainstormingCollaborationInclusionIdeas | ValidationExperimentsDemandGrowth |
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