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| Criterion |  Innovation Lean Startup |  Growth A/B Testing |  Agile Start Stop Continue |
|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. |
Complexitydifferent | Medium | High | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-4 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 1-6 | 3-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary | Start Stop Continue Board, Improvement Actions |
Tagsno overlap | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation | RetrospectiveImprovementTeamReflection |
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