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| Criterion |  Innovation Lean Startup |  Growth A/B Testing |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-4 Wochen | 1-3 h |
Participantsdifferent | 2-8 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth |
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