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| Criterion |  Product Strategy Lean Canvas |  Product Discovery Landing Page Test |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 45-90 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1-6 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Lean Canvas, Core Assumptions, Experiment Backlog | Landing Page, Conversion Data, Learning Summary | Experiment results, Decision log, Learning summary |
Tagsno overlap | StartupLeanAssumptionsBusiness model | ValidationConversionMarketing | ExperimentsGrowthAnalyticsValidation |
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