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Criterion
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 min1-3 h1-3 h
Participantsdifferent
1-63-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Lean Canvas, Core Assumptions, Experiment BacklogKnowledge Map, Critical Knowledge Areas, Transfer PlanIssue Map, Positions, Argument Notes
Tagsno overlap
StartupLeanAssumptionsBusiness model
KnowledgeMappingRisk
RationaleKnowledgeDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test