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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Test Card |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-5 Tage | 20-35 min | 45-90 min |
Participantsdifferent | Nutzertraffic | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Test Card with a pre-set threshold | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ValidationConversionMarketing | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskDecisionDiscovery |
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