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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Smoke Test |  Architecture ARID (Active Reviews for Intermediate Designs) |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 1-5 Tage | 2–4 h review as a planning range; preparation and evaluation additional |
Participantsdifferent | Nutzertraffic | Nutzertraffic | Designers, developers as users, and facilitation |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Interest Metrics, Conversion Signal, Learning Note | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions |
Tags1 shared | ValidationConversionMarketing | ValidationExperimentsDemandGrowth | ArchitectureEngineeringFeedbackValidationTasks |
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