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| Criterion |  Product Discovery Landing Page Test |  Operations Process Mapping |  Operations Gemba Walk |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-3 h | 30-120 min |
Participantsdifferent | Nutzertraffic | 3-10 | 2-6 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Process Map, Handoff List, Improvement Backlog | Observation Notes, Improvement Ideas |
Tagsno overlap | ValidationConversionMarketing | ProcessOperationsImprovement | LeanObservationProcessOperations |
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