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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Pretotyping |  Innovation Lean Startup |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-5 Tage | Stunden bis wenige Tage | Wochen bis Monate je Lernzyklus |
Participantsdifferent | Nutzertraffic | 1-4 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tags1 shared | ValidationConversionMarketing | ValidationDemandMVP | LeanStartupValidationMVP |
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