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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Pretotyping |  Product Strategy Lean Canvas |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-5 Tage | Stunden bis wenige Tage | 45-90 min |
Participantsdifferent | Nutzertraffic | 1-4 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Lean Canvas, Core Assumptions, Experiment Backlog |
Tagsno overlap | ValidationConversionMarketing | ValidationDemandMVP | StartupLeanAssumptionsBusiness model |
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