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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Pretotyping |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-5 Tage | Stunden bis wenige Tage | 45-60 min |
Participantsdifferent | Nutzertraffic | 1-4 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Assumption map, Test backlog, Risk ranking |
Tags1 shared | ValidationConversionMarketing | ValidationDemandMVP | AssumptionsRiskExperimentsValidation |
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