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| Criterion |  Product Discovery Landing Page Test |  Decision Making Pre-Mortem |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-5 Tage | 20–45 min | 1-5 Tage |
Participantsdifferent | Nutzertraffic | Small cross-functional group | Nutzertraffic |
Formatdifferent | Async | Workshop | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Risk list, Mitigation plan, Assumption log | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ValidationConversionMarketing | RiskDecisionFailurePlanning | ValidationExperimentsDemandGrowth |
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