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| Criterion |  Product Discovery Landing Page Test |  Decision Making Pre-Mortem |  Growth Growth Experiment |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 20–45 min | 1-2 Wochen |
Participantsdifferent | Nutzertraffic | Small cross-functional group | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Risk list, Mitigation plan, Assumption log | Experiment card, Result summary, Next bet |
Tagsno overlap | ValidationConversionMarketing | RiskDecisionFailurePlanning | MarketingGrowthExperimentsLearning |
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