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| Criterion |  Product Discovery Landing Page Test |  Decision Making Pre-Mortem |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-5 Tage | 20–45 min | 45-90 min |
Participantsdifferent | Nutzertraffic | Small cross-functional group | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Risk list, Mitigation plan, Assumption log | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ValidationConversionMarketing | RiskDecisionFailurePlanning | AssumptionsRiskDecisionDiscovery |
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