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| Criterion |  Product Discovery Landing Page Test |  Knowledge Modeling IBIS |  Product Discovery Pretotyping |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-3 h | Stunden bis wenige Tage |
Participantsdifferent | Nutzertraffic | 2-8 | 1-4 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Issue Map, Positions, Argument Notes | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision |
Tagsno overlap | ValidationConversionMarketing | RationaleKnowledgeDecision | ValidationDemandMVP |
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