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| Criterion |  Product Discovery Landing Page Test |  Knowledge Modeling IBIS |  Product Strategy Lean Canvas |
|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 45-90 min |
Participantsdifferent | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Issue Map, Positions, Argument Notes | Lean Canvas, Core Assumptions, Experiment Backlog |
Tagsno overlap | ValidationConversionMarketing | RationaleKnowledgeDecision | StartupLeanAssumptionsBusiness model |
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